In order to ensure March was connecting with and converting the appropriate audience, March utilized the advanced targeting features within social and digital platforms to hone-in on the proper demographics and connect with potential customers of the service. March leveraged social and digital advertising and created A-B testing strategies for each platform including suggested imagery, messaging, and formatting options. On a daily basis, March monitored and optimized the campaigns to reduce wasted spend and scrutinized the built-in analytics of each platform to help inform ongoing strategy.