The blockchain industry is fraught with hype, skepticism and companies and products launching that go nowhere. Algorand was preparing to launch its platform in several months time, but in the lead up to it, needed to raise awareness of its brand, as well as build credibility of the company and its technology. It needed to prove that it was going to be one of the legitimate companies paving the way for making blockchain a viable approach for existing businesses and new projects to operate globally in the emerging decentralized economy.