ALGORAND

Funding announcement success

RESULTS

Pieces of coverage across business, technology, industry and local press

Unique monthly readers for potential total reach

New Twitter followers

Impressions, 5,529 link clicks, and a cost per result of $0.20 from paid support on Twitter around the meetups

CHALLENGE

The blockchain industry is fraught with hype, skepticism and companies and products launching that go nowhere. Algorand was preparing to launch its platform in several months time, but in the lead up to it, needed to raise awareness of its brand, as well as build credibility of the company and its technology. It needed to prove that it was going to be one of the legitimate companies paving the way for making blockchain a viable approach for existing businesses and new projects to operate globally in the emerging decentralized economy.

APPROACH

March created a narrative to drive credibility, centered on the impressive amount of early funding, executive dream team and technology genius developed by the award-winning, industry-renowned founder. We executed an integrated strategy across media, content and social to drive awareness across multiple channels and audiences, and leveraged the news as an additional hook to secure interest at timely regional meet ups and industry conferences.