ALGORAND
Funding announcement successRESULTS
Pieces of coverage across business, technology, industry and local press
Unique monthly readers for potential total reach
New Twitter followers
Impressions, 5,529 link clicks, and a cost per result of $0.20 from paid support on Twitter around the meetups
CHALLENGE
The blockchain industry is fraught with hype, skepticism and companies and products launching that go nowhere. Algorand was preparing to launch its platform in several months time, but in the lead up to it, needed to raise awareness of its brand, as well as build credibility of the company and its technology. It needed to prove that it was going to be one of the legitimate companies paving the way for making blockchain a viable approach for existing businesses and new projects to operate globally in the emerging decentralized economy.
APPROACH
March created a narrative to drive credibility, centered on the impressive amount of early funding, executive dream team and technology genius developed by the award-winning, industry-renowned founder. We executed an integrated strategy across media, content and social to drive awareness across multiple channels and audiences, and leveraged the news as an additional hook to secure interest at timely regional meet ups and industry conferences.
