The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t evolving and taking an omnichannel approach, sales will plummet. Now that we’ve adjusted to COVID’s impact on the world, companies are re-evaluating goals for the end of the year. To support Q4 goals, marketers can enable sales to better connect, engage and close deals using social media channels.
In this workshop, you will learn how to make social selling work for your sales team. Takeaways include:
- Why social selling works
- How to support sales teams
- Engagement strategies
- Best practices for implementing
- Recommended tools
Register now for the 30 minute session with Q&A at the end. A link will be provided to registered attendees on the day of. A recording will be made available for all registered attendees after the event.
Date: October 20, 2020
Time: 12:00-12:45 p.m.
This session is led by Amanda Fountain, Director of Social Media Strategy at March Communications. She has nearly a decade of experience in developing social media strategies that align with business objectives.
Missed the registration date? Contact us and we’ll share the recording with you.