Peer 1 wanted a creative way to engage with the business press and increase its social media visibility and promote its thought leadership on data sovereignty and data security in the cloud.
To capitalize on a news trend, specifically the NSA scandal, March led the development of research examining how the incident affected IT decision makers in Canada and the UK who hosted data in the U.S. Following the research. March used the insights to support Peer 1’s business approach to offering regional, country-specific data centers and promote its executives as thought leaders on data sovereignty. The research was also used to develop a campaign across PR, content, lead generation and social media with both short and long-term goals in mind in order to maximize the ROI of the research.