Marxent is a leader in 3D product visualization, working with major retailers and manufacturers to create immersive virtual and augmented reality experiences for shoppers. The company wanted to leverage CES as a key moment to raise awareness of its offering and expertise as an established virtual and augmented reality player, building momentum for a sustained media relations program.
CES needs no introduction, as people from all over the world flock to this event every year. March’s job was to cut through the persistent noise and position Marxent as the top company helping businesses solve problems with AR/VR. The team pre-pitched key media a month in advance and attended the show to staff briefings and secure new briefings. March crafted press releases and also advised on additional activities to boosts its presence and generate buzz, such as creating a dedicated CES press page, media training Marxent’s CEO, optimizing the attendance of a well know investor and engaging with influencers on Twitter.