As a global enterprise, Pitney Bowes runs a large network of blogs across several departments. Each one is overseen by a different internal manager and requires unique content. They needed help to tame the content beast, bringing everything together in one cohesive, unified enterprise blogging program.
In order to ensure consistency and quality across the various business units’ blogs, March’s Content Team devised a strategy closely aligned with the company’s overall priorities in content marketing, demand and lead generation, social media, and SEO for the production of blogs, long-form articles, and mid-funnel content. As part of the priority to streamline efforts across the company, March developed standard content messaging, tools, and templates to ensure stakeholders had access to comprehensive editorial calendars and guidelines. The Content Team was responsible for maintaining contact with marketing managers and for planning campaigns, developing ideas, interviewing experts, and fine-tuning content.