Mental health has taken a more prominent space in the public consciousness, especially in light of the pandemic. Headspace, a global leader in mindfulness through its app and online content offerings, is one of many apps folks are turning to during these times. The company even launched free services and offerings to users in response to COVID.
On today’s episode Olivia DeJesse, Senior PR Associate at Headspace, covers the ins and outs of wellness tech PR. We discuss how the market is growing, the role of influencer marketing, and answer the question: are certain consumers being under-served or overlooked?