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[Podcast] The power of visual storytelling in marketing and communications
It’s an old trope, but there’s a reason why people say “a picture is worth a thousand words.” Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone.
Shlomi Ron, CEO of Visual Storytelling Institute, understands the power of visual storytelling. He turned his passion for Italian cinema into an agency that works with clients to help them harness the effectiveness of visual media. On today’s show, he explains how visual stories can help brands stand out in a crowded marketing landscape, and explains some of the core principles that make up great visual stories.
Shlomi also hosts the Visual Storytelling Today podcast and runs the Italian cinema blog cafe Pellicola.
![[Podcast] PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be the Brand’s Conscience](https://www.marchcomms.com/wp-content/uploads/2020/04/PRSA-podcast-interview-T-Garland-Stansell-400x250.jpg)
[Podcast] PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be the Brand’s Conscience
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR pros, and communicators...
![[Podcast] Trust, Bias and COVID-19: Cision’s Seth Gilpin on 2020 State of the Media Report](https://www.marchcomms.com/wp-content/uploads/2020/04/Header-Cision-State-of-the-Media-Report-400x250.jpg)
[Podcast] Trust, Bias and COVID-19: Cision’s Seth Gilpin on 2020 State of the Media Report
These were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They received more than 3,000...
