
[Podcast] The power of visual storytelling in marketing and communications
It’s an old trope, but there’s a reason why people say “a picture is worth a thousand words.” Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone.
Shlomi Ron, CEO of Visual Storytelling Institute, understands the power of visual storytelling. He turned his passion for Italian cinema into an agency that works with clients to help them harness the effectiveness of visual media. On today’s show, he explains how visual stories can help brands stand out in a crowded marketing landscape, and explains some of the core principles that make up great visual stories.
Shlomi also hosts the Visual Storytelling Today podcast and runs the Italian cinema blog cafe Pellicola.
[Podcast] March Turns 15 – Looking Back and Looking Ahead
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency – a big deal for any business and especially in the ever-changing world of communications. We were originally planning on a big celebration in...
[Podcast] Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity
Diversity, equity and inclusion have been top-of-mind for business leaders over the last several months. Many organizations, March included, are only just beginning to skim the surface of these issues and shine a brighter light on how we can do better on these fronts....