Scoping Out the Virtual Events Landscape

, Feb 18, 2021

CATEGORIES: Public Relations
TAGS: , , , ,

Today on the Innovator’s Mic, we’re talking about the virtual events landscape that has exploded over the last year and shows no signs of slowing down. 

 

March Account Director Hailey Melamut spoke with Account Supervisor Samantha Powers and Senior Account Executive Janabeth Ward to talk about how they’re working with clients to navigate this new world of virtual events — both tapping into industry conferences that have moved online, and reimagining clients’ own user conferences and events for virtual formats. They discuss tips and tricks to effectively engage with media and influencers, and double down on content and social, to connect with target audiences, even when it’s not possible to do so in-person. 

Read More

Listening + Learning: Our Latest DEI Discoveries

Listening + Learning: Our Latest DEI Discoveries

Over the past several months, we’ve been working to keep our promise to listen, learn, and grow together. By partaking in crucial conversations related to diversity, equity, and inclusion in our industries and our community, we’ve been taking advantage of our...

How To Choose Your Words For Multicultural PR

How To Choose Your Words For Multicultural PR

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...