[Podcast] Scoping Out the Virtual Events Landscape

, Feb 18, 2021

CATEGORIES: The Innovator's Mic Podcast
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Today on the Innovator’s Mic, we’re talking about the virtual events landscape that has exploded over the last year and shows no signs of slowing down. 


March Account Director Hailey Melamut spoke with Account Supervisor Samantha Powers and Senior Account Executive Janabeth Ward to talk about how they’re working with clients to navigate this new world of virtual events — both tapping into industry conferences that have moved online, and reimagining clients’ own user conferences and events for virtual formats. They discuss tips and tricks to effectively engage with media and influencers, and double down on content and social, to connect with target audiences, even when it’s not possible to do so in-person. 

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