[Video] Media Training is a Must in PR Today
Media training is very often overlooked and undervalued, largely because, from an outsider’s perspective, it doesn’t look all that hard to be interviewed. In reality, however, there’s a lot more to it than just sitting down and answering a few easy questions. Once brand spokespeople realize this, they suddenly see the immense value that media training can add to their communications strategy.
Today, I talk about a few of the key aspects of media training that make it such an important part of any successful PR campaign. Enjoy the video and feel free to leave us your comments and questions.