The Roundup: PR News for the Week of November 16
Why You Should Critique Your Own Story
PR Daily – November 10, 2015
Who should be your story’s biggest, most-constant critic? You. This article lists some great questions you can ask yourself about your content.
The Art of Phone Pitching
PR Newser – November 10, 2015
There are many ways to pitch the media these days. A phone pitch gives you a live, 30-second opportunity with an influencer, allowing them to give you instant feedback, whether good or bad.
New Study Uncovers Massive Disconnect Between CMOs and CIOs: Leaders in Both Disciplines Want More Integration
Bulldog Reporter – November 9, 2015
According to a recent survey, only 19% of IT leaders believe that marketers understand their roles. On the flip side, fewer than one in 10 marketing leaders believe that IT leaders understand what they do. Is more integration required between the marketing and IT teams?