video marketing
[Video] The Truth About Viral Video Content

[Video] The Truth About Viral Video Content

A viral video, for many brands, is like the Holy Grail of online marketing these days. Everyone wants to create a piece of video content that sets fire to the Internet and gets millions of eyeballs. The problem with that is that most B2B value propositions are meant...

[Podcast] Take That Kernel and Make It Awesome

[Podcast] Take That Kernel and Make It Awesome

 If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone. Brendan Reilly is a believer...

[Podcast] The Elephant and The Rider

[Podcast] The Elephant and The Rider

 What makes for great video marketing? Jim and Manny ask Marc Amigone, director of marketing for the professional video sharing platform MediaSilo, for his take on effective video marketing, and riff on the best and worst ads from this year's Super Bowl. They also...