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The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

The Power (and Perils) of ‘No Comment’

The Power (and Perils) of ‘No Comment’

We live in a media landscape fueled by social rumor, speculation and fact-free conclusion. Depending on your relationship to the story going through the meat grinder in today’s news cycle, it’s either a lot of fun to watch or deeply horrifying. (Sometimes both,...

Is Twitter Getting Anything Right?

Is Twitter Getting Anything Right?

Twitter is the piñata of social media platforms. Its share price sits at less than a third of its late-2013 peak. User growth isn’t impressive, and even its initial believers are calling it ‘a series of missed opportunities’. It begs the question: is Twitter good for...

The Roundup: PR News for the Week of November 23

The Roundup: PR News for the Week of November 23

  How Do You Define PR? PR Daily - November 16, 2015 The Public Relations Society of America (PRSA) defines public relations as "A strategic communication process that builds mutually beneficial relationships between organizations and their publics." PR Newswire...

The Roundup: PR News for the Week of July 20

The Roundup: PR News for the Week of July 20

Engaging Reporters on Twitter: Why It's an Over-Hyped Practice Business2Community - July 15, 2015 As a communications professional, do you have luck engaging with reporters on social media sites, particularly Twitter? In this article, various PR pros talk about their...