Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...
In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...
![#FridayFive: PR and Digital News Roundup [September 23 2016]](https://www.marchcomms.com/wp-content/uploads/2016/09/social-media.jpg)
This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: why leading PR firm chose Facebook at Work as a collaboration tool, Twitter finally allowing longer tweets, the...
We live in a media landscape fueled by social rumor, speculation and fact-free conclusion. Depending on your relationship to the story going through the meat grinder in today’s news cycle, it’s either a lot of fun to watch or deeply horrifying. (Sometimes both,...
Twitter is the piñata of social media platforms. Its share price sits at less than a third of its late-2013 peak. User growth isn’t impressive, and even its initial believers are calling it ‘a series of missed opportunities’. It begs the question: is Twitter good for...
A few months ago, I wrote about how Twitter was considering making some changes to its platform. Since then, many of these changes have been set into motion and news that Twitter is becoming overcrowded and declining in value as a social media platform has become...
In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms help their users do, by providing news, information, and content in a shareable, condensed format. Twitter specifically...
How Do You Define PR? PR Daily - November 16, 2015 The Public Relations Society of America (PRSA) defines public relations as "A strategic communication process that builds mutually beneficial relationships between organizations and their publics." PR Newswire...
Engaging Reporters on Twitter: Why It's an Over-Hyped Practice Business2Community - July 15, 2015 As a communications professional, do you have luck engaging with reporters on social media sites, particularly Twitter? In this article, various PR pros talk about their...
