Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them....
The March team is an eclectic group of techsperts, former journalists, media mavens and creatives. One value that brings us together is curiosity, whether we’re scoping out a new innovation or attending a gathering of industry thought leaders. So naturally, when March...
Content is all about telling a story, and audio is an increasingly popular and innovative way for brands to tell theirs. At March, we’re hearing more from clients who are interested in launching a corporate podcast, and we find it can be a great thought leadership...
No news is good news, right? Well, that’s not quite the case in healthcare PR and marketing, especially when you’re trying to get your client’s name and story out in the world. Even if your client is working every day on improving its product, software or piece of...
To be (political) or not to be (political), that is truly the question for companies across all industries currently. But when it comes to healthcare policy, diving into the deep end of political discussion is not a move to take lightly. Healthcare PR and marketing...
For better or worse, 2016 was a watershed year for cybersecurity. What used to be a relatively niche but growing industry exploded into the mainstream with the Russian hacking of the U.S. presidential election, and the stories of how cyberattackers deployed tools like...
Does anyone really need long-form content? Well, yes (this would be a pretty short post otherwise). But, when someone asks why they need long-form content, it’s good to dig into the question behind the question – in other words, why are they asking? Is it because they...
Thought leaders are highly sought after – by industries desperate for innovation and companies wanting more awareness in their field. But, can anyone make the cut? After all, thought leaders aren’t born, they’re made. And, while many have the same characteristics –...
We’ve all heard the adage, “Perception is reality.” But have we stopped to think just how important that statement really is? Every brand wants to be The Brand in their space. The greatest brands, however, create an entirely new space and dominate it. Being a great...
