Tech PR

3 Ways PR Can Help Manage Today’s Review-Based Economy

Learning how to navigate today’s review-based economy is paramount to businesses’ success. And, as PR becomes increasingly tied to sales and marketing, here are three ways PR firms can help.

Roses are Red, Violets Are Blue, We Wrote a Blog About Why We Love PR, How ‘Bout You?

By |Feb 14 2018|Categories: Culture|Tags: , , |

There’s a lot to love about our work, so we figured that, in celebration of the season, we’d ask folks around the March office to share the moments that warmed their hearts. Here’s what they had to say.

3 Ways AI Will Help PR in 2018

For those – like me – who jump at the mention of new tech, the trend to watch for 2018 is the incorporation of AI (artificial intelligence), which I see playing a role in three main ways.

Insert fact-based, no-spin headline here

By |Jan 5 2018|Categories: PR|Tags: , , , , , , |

As media consumers, it can be difficult at times to understand whether what we’re reading is completely accurate. It’s all too easy to be swayed by catchy headlines that try to elicit an emotional response, without knowing what to look for.

[Podcast] Get a Good Bugle

Media watcher Sam Whitmore returns to Hacks and Flacks to talk the future of video content, the art of content distribution, the influence of politics in tech media, and the impact of all this on tech PR.

[Podcast] Doing One Thing Really Well

We speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message.

Seeking Credibility, in News and PR

By |Jun 14 2017|Categories: PR|Tags: , , , , |

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.

Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]

One Year from Now: Prepping for the GDPR

By |May 25 2017|Categories: PR|Tags: , , , , , , |

Mark your calendar: The EU’s new General Data Protection Regulations (GDPR) go into effect one year from today.

[Podcast] I’m in the Weeds, and It’s Gross

Founder of MEDIAGIRLS, Michelle Cove has turned a career as a media maker into an opportunity to address that industry's most harmful effects.