The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your...
social media
Paid Social and Content Growing to Greater Necessity
The way we communicate has shifted in this past year and will continue to evolve as the world does. But what does this mean for social media and content? With the world pivoting to an online landscape, many business professionals want to stand out, be different, and...
Social Media Trend: Video Stories for B2B
B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...
What’s Around the Corner Part 2: Industries We’re Watching in 2021
This year, we worked alongside our client partners in navigating a sea of change – both leading from within their own organizations and across industries. From that continuous adaptation came much innovation. Here some of our March colleagues reflect on what’s to come...
Workshop: How to Make Social Selling Work for Your Team
The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t...
Time’s Up for TikTok
Starting Sunday, Americans won’t be able to download the TikTok app through either the Apple Store or Google Play. If you don’t have the TikTok app already, you won’t be able to get it past midnight on Sunday. For those that do have the app, it means they won’t be...
Flexible Projects to Keep Your PR, Content and Social Engines Running
One thing my 20+ plus years in communications has taught me: even the best plans can change on a dime. Not only are our strategic plans hypersensitive to external forces – the media landscape, what audiences want to hear, disruptive innovation – but so are the...
Why Your Brand Shouldn’t Post About Awareness Days On Social Media
World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media...
Minding Metadata for Marketing
Metadata is a buzzword constantly tossed around in conversations about targeted marketing. Typically defined as “data about data,” its official definition doesn’t go much further: “a set of data that describes and gives information about other data.” For example, I...
The Best Social Media Content is Tailored
Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...
Why All Companies Need Paid Social
In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...
Content Marketing 102: Measuring Success and Maintaining Creativity
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Q:...
