social media
The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

The Fall of Likes on Instagram

The Fall of Likes on Instagram

Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...

[Podcast] Brews and Blogs at Bone Up Brewing Company

[Podcast] Brews and Blogs at Bone Up Brewing Company

 The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...

Looking Back at March’s Highlights of 2018

Looking Back at March’s Highlights of 2018

March has a lot of big plans in store for 2019. We recently took some time with our CEO Martin Jones and President Cheryl Gale to get their thoughts on the year behind us and the year ahead. They discussed some highlights of 2018, a few major trends they saw build up...