social media
Should B2B Brands be on TiKTok?

Should B2B Brands be on TiKTok?

The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your...

Paid Social and Content Growing to Greater Necessity

Paid Social and Content Growing to Greater Necessity

The way we communicate has shifted in this past year and will continue to evolve as the world does. But what does this mean for social media and content? With the world pivoting to an online landscape, many business professionals want to stand out, be different, and...

Social Media Trend: Video Stories for B2B

Social Media Trend: Video Stories for B2B

B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...

Time’s Up for TikTok

Time’s Up for TikTok

Starting Sunday, Americans won’t be able to download the TikTok app through either the Apple Store or Google Play. If you don’t have the TikTok app already, you won’t be able to get it past midnight on Sunday. For those that do have the app, it means they won’t be...

The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...