World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media...
Metadata is a buzzword constantly tossed around in conversations about targeted marketing. Typically defined as “data about data,” its official definition doesn’t go much further: “a set of data that describes and gives information about other data.” For example, I...
Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...
In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Q:...
Marchers were buzzing after our Director of Social Strategy circulated this LinkedIn post, featuring Tom Hanks whipping his briefing documents out of his jacket pocket and reading a few points aloud while plugging Toy Story 4 on Jimmy Kimmel. Here’s what Content...
Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...
![[Podcast] Brews and Blogs at Bone Up Brewing Company](https://www.marchcomms.com/wp-content/uploads/2019/05/Bone-Up-Podcast-Header-1.jpg)
The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...
Each week, we're taking a hard look at the aha consumer tech moments, whether they’re fully integrated, “how the hell did they think of that” campaigns or single tweets that start movements. If it’s cool, it’s here. This week, we’re sticking with the trend of beauty...
March has a lot of big plans in store for 2019. We recently took some time with our CEO Martin Jones and President Cheryl Gale to get their thoughts on the year behind us and the year ahead. They discussed some highlights of 2018, a few major trends they saw build up...
Whether you are creating a digital strategy from scratch or looking to update an existing plan, there are a handful of go-to tactics involving content, social media, pay-per-click advertising, and analytics to turn to in your time of need. Researching, developing, and...
In a market where every brand toots its own horn, the endorsement of an analyst can be priceless. Journalists recognize the credibility of an analyst’s findings as bringing greater weight to a company’s claims and customers value the in-depth research that analysts...
