social media strategy
5 Easy Content Programs You Can Run Remotely

5 Easy Content Programs You Can Run Remotely

Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...

How to Effectively Measure Social Media Results

How to Effectively Measure Social Media Results

Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account user will know...

The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

Social Media Tips from the ‘Most Followed’ List

Social Media Tips from the ‘Most Followed’ List

The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its...

[Podcast] Social Media Strategy: I Want Twitter to Work

[Podcast] Social Media Strategy: I Want Twitter to Work

 When they think about a business social media strategy, most marketers probably think platform-first: where's my audience most active, and how can I spend the most time on that channel engaging with them? But is that actually the right strategy? Is it better to be...