social media marketing
Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

#FridayFive: PR and Digital News Roundup [July 8 2016]

#FridayFive: PR and Digital News Roundup [July 8 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social media and digital news, specifically: how to maximize your digital marketing spend, 5 ways to kill it with social media marketing on Facebook, Snapchat's new Memories feature, how PR...

The Roundup: PR News for the Week of December 14

The Roundup: PR News for the Week of December 14

How 5 Minutes a Day Can Revitalize Your Writing PR Daily– December 8, 2015 Writing for just five minutes a day can help you hone your writing skills. If you have any hesitation with writing, check out this post on how a few minutes a day can help you become a more...

I ‘Gram Therefore I Am: Instagram for Marketers

I ‘Gram Therefore I Am: Instagram for Marketers

As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to...

[Podcast] Very Little Scotch Tape in Sausage

[Podcast] Very Little Scotch Tape in Sausage

So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development. Step 1 was to meet with Drew Wallace, Hacks and Flacks alumnus (Episode 2) and digital marketing...

[Podcast] Very Little Scotch Tape in Sausage

[Podcast] Kids These Days and Their Social Media

 Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week's episode of "Hacks and Flacks," drew...