SEO
PR: Ahead of its (Content Marketing) Time

PR: Ahead of its (Content Marketing) Time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities and do some trial and...

The Roundup: PR News for the Week of October 19

The Roundup: PR News for the Week of October 19

Why Viral Success Needs to Focus on Quality, Not Quantity Fortune - October 12, 2015 Marketing and advertising leaders from Coca-Cola, MediaLink, and Yahoo weigh in on how to master content marketing. 10 Tips for Combining SEO and Marketing Entrepreneur - October 13,...

CRO: A Shiny New Acronym for Content Marketing, PR and SEO

CRO: A Shiny New Acronym for Content Marketing, PR and SEO

I’m something of an acronym connoisseur, particularly when it comes to content marketing and PR. As we witness the convergence of industries as diverse as marketing, advertising, PR and SEO – all of which are experimenting with content creation - people are struggling...