Leveraging an analyst report: 5 ways to amplify your endorsement

An analyst endorsement alone isn’t enough. To make the most of it, companies need to deploy the right strategies to amplify analyst reports and findings that position them ahead of their competition.

Rapid Response Campaigns: 3 Reasons to Think Beyond the Quick Hits

By |Jun 19 2018|Categories: PR|Tags: , , , |

At March, we often talk to our clients about the long-term value of rapid response, and how to use the tactic as a campaign pillar that extends beyond a quick coverage hit. The following are a few reasons that PR teams should consider rapid response as part of their strategy.

Marketing to Women – Still Trial and (Big) Error for Many Brands

By |Apr 17 2018|Categories: PR|Tags: , , , , |

Last month was women’s history month – a time to learn about the great accomplishments and contributions women have made to our nation, and to celebrate how far we’ve come. Yet, it often feels like we still have so far to go – especially in the way brands market to “the fairer sex.”

[Podcast] Mai Tais and Meditation on International Women’s Day

March 8 is International's Women Day, and in recognition, we recorded a fun roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie.

3 Ways PR Can Help Manage Today’s Review-Based Economy

Learning how to navigate today’s review-based economy is paramount to businesses’ success. And, as PR becomes increasingly tied to sales and marketing, here are three ways PR firms can help.

3 Ways AI Will Help PR in 2018

For those – like me – who jump at the mention of new tech, the trend to watch for 2018 is the incorporation of AI (artificial intelligence), which I see playing a role in three main ways.

Insert fact-based, no-spin headline here

By |Jan 5 2018|Categories: PR|Tags: , , , , , , |

As media consumers, it can be difficult at times to understand whether what we’re reading is completely accurate. It’s all too easy to be swayed by catchy headlines that try to elicit an emotional response, without knowing what to look for.

Seeking Credibility, in News and PR

By |Jun 14 2017|Categories: PR|Tags: , , , , |

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.

Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]

One Year from Now: Prepping for the GDPR

By |May 25 2017|Categories: PR|Tags: , , , , , , |

Mark your calendar: The EU’s new General Data Protection Regulations (GDPR) go into effect one year from today.