As media consumers, it can be difficult at times to understand whether what we’re reading is completely accurate. It’s all too easy to be swayed by catchy headlines that try to elicit an emotional response, without knowing what to look for.
In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.
The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]
Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.
Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, […]