[Podcast] Mai Tais and Meditation on International Women’s Day

March 8 is International's Women Day, and in recognition, we recorded a fun roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie.

3 Ways PR Can Help Manage Today’s Review-Based Economy

Learning how to navigate today’s review-based economy is paramount to businesses’ success. And, as PR becomes increasingly tied to sales and marketing, here are three ways PR firms can help.

3 Ways AI Will Help PR in 2018

For those – like me – who jump at the mention of new tech, the trend to watch for 2018 is the incorporation of AI (artificial intelligence), which I see playing a role in three main ways.

Insert fact-based, no-spin headline here

By |Jan 5 2018|Categories: PR|Tags: , , , , , , |

As media consumers, it can be difficult at times to understand whether what we’re reading is completely accurate. It’s all too easy to be swayed by catchy headlines that try to elicit an emotional response, without knowing what to look for.

Seeking Credibility, in News and PR

By |Jun 14 2017|Categories: PR|Tags: , , , , |

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.

Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]

One Year from Now: Prepping for the GDPR

By |May 25 2017|Categories: PR|Tags: , , , , , , |

Mark your calendar: The EU’s new General Data Protection Regulations (GDPR) go into effect one year from today.

How Will the IoT Era Affect PR?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

#MWC17: IoT on the Rise

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.