PR
5 Tips for a Successful PR Agency RFP Process

5 Tips for a Successful PR Agency RFP Process

Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...

Creative Writing Prompts for PR

Creative Writing Prompts for PR

Often the hardest part of crafting the perfect pitch is knowing where to begin, or sometimes you may be worried about boring press with overly proper and technical language. Regardless, creative writing can be tricky and there’s nothing worse than wracking your brain...

3 Ways AI Will Help PR in 2018

3 Ways AI Will Help PR in 2018

It’s that time of year again when PR pros are making predictions for the New Year and revisiting the death of the press release, the need for more creative media relations as newsrooms continue to thin out, why paid practices are a must have, the rise of influencer...

Insert fact-based, no-spin headline here

Insert fact-based, no-spin headline here

Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and I’ll stop. A headline will have caught my attention, and sometimes I’ll even...

Seeking Credibility, in News and PR

Seeking Credibility, in News and PR

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. As self-publishing platforms like Medium, Twitter and Reddit continue to provide unfiltered, often unedited communications, there has been a...