An analyst endorsement alone isn’t enough. To make the most of it, companies need to deploy the right strategies to amplify analyst reports and findings that position them ahead of their competition.
At March, we often talk to our clients about the long-term value of rapid response, and how to use the tactic as a campaign pillar that extends beyond a quick coverage hit. The following are a few reasons that PR teams should consider rapid response as part of their strategy.
March 8 is International's Women Day, and in recognition, we recorded a fun roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie.
Learning how to navigate today’s review-based economy is paramount to businesses’ success. And, as PR becomes increasingly tied to sales and marketing, here are three ways PR firms can help.
As media consumers, it can be difficult at times to understand whether what we’re reading is completely accurate. It’s all too easy to be swayed by catchy headlines that try to elicit an emotional response, without knowing what to look for.
In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.
The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]