PR Strategy

In Mobile, Some Brands Are Their Own Worst Enemy

Sometimes, to succeed, you need to learn how to get out of your own way.

That’s certainly the case for Starbucks […]

The Power (and Perils) of ‘No Comment’

By |Sep 6 2016|Categories: PR|Tags: , , |

“No comment” leaves journalists and social influencers eager for more, only to come up empty-handed. Left on its own, it opens the field to more questions than it silences.

[Video] #PR Pro Tip – Rapid Response Pitching

March Communications' own Meredith L. Eaton offers some key advice in a new video for anyone looking to up their rapid response pitching.

Why Good UX is Important for Effective PR Strategy

In a time where PR subsists on website functionality, here are 5 UX recommendations to help support your media strategy.

The Pre-Pitching Perfect Storm

By |Aug 14 2014|Categories: PR|Tags: , , |

When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique […]

Chipotle Turns Company Milestone into Genius PR Event

It seems a lot of businesses are celebrating anniversaries this week. On Wednesday, Apple’s App Store turned five years old, […]

The Art and Science of PR Measurement, Part Two

By |Jun 21 2013|Categories: PR|Tags: , , , |

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured […]

The Art and Science of PR Measurement, Part One

By |Jun 20 2013|Categories: PR|Tags: , , , |

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured […]

Uncovering Hidden Marketing Treasures

By |Sep 25 2013|Categories: PR|Tags: , , , |

Popular brands enjoy loyal followings, but that doesn’t mean they aren’t constantly striving to keep their marketing fresh in an […]