PR measurement
4 Ways to Measure the Impact of Your PR Campaign

4 Ways to Measure the Impact of Your PR Campaign

When it comes to measuring the value of any PR campaign, guesswork and ambiguity are a thing of the past. The digital age has ushered in an era of new tools and technologies that facilitate the sharing of information and ideas and have the capability to track and...

4 Best Practices for Innovating PR Measurement

4 Best Practices for Innovating PR Measurement

PR measurement has come a long way. I remember at my first PR job, we had a full-time employee whose sole job was to flip through a stack of magazines, every day, to look for media coverage of our clients. She would put a sticky note on every page where a client was...

PR: Ahead of its (Content Marketing) Time

PR: Ahead of its (Content Marketing) Time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities and do some trial and...

Measuring the Offline World for Marketing

Measuring the Offline World for Marketing

“Devices turn the offline world into the online world.” Chris Penn said that at a recent PRSA Boston event I attended and it stuck with me. It happened after a conversation around measurement and website analytics, and how that may translate to foot traffic for brick...