PR and digital marketing
2020 Predictions: An Authentic Vision

2020 Predictions: An Authentic Vision

A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...

Four Rules to Become a Designer

Four Rules to Become a Designer

One of my first purchases as a communications student was Robin Williams’ The Non-Designer's Design Book. The title is pretty self-explanatory. Each chapter of the book elaborates on one of four essential design rules Williams selected for easy, clean design:...

Social Media Tips from the ‘Most Followed’ List

Social Media Tips from the ‘Most Followed’ List

The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its...