PR agency
5 Tips for a Successful PR Agency RFP Process

5 Tips for a Successful PR Agency RFP Process

Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...

Client Messaging 101: Inside the ‘War Room’

Client Messaging 101: Inside the ‘War Room’

One of my favorite things about PR is messaging – specifically, the messaging session. It’s the culmination of a much longer process; at March, we identify when is an appropriate time (and why) for a client to undergo a messaging revamp and pull together the essential...

Client Messaging 101: The Whys and Whens

Client Messaging 101: The Whys and Whens

Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had more immediate,...

Back in the Lab with BU’s PR Students

Back in the Lab with BU’s PR Students

This year, March has played an active role with Boston University’s student-run public relations agency, PRLab. For those not familiar with the organization, PRLab works with some big, local names, such as Ben & Jerry’s, the Boston Athletic Association and Boston...