podcasting
How to Record a Remote Podcast Interview

How to Record a Remote Podcast Interview

Any time a client asks us about starting a corporate podcast, there’s one consideration that always pops up: remote recordings. As nice as it would be to have every guest interview occur in person, we know that’s not always practical, especially if you want to...

Podcast paywalls don’t actually serve listeners

Podcast paywalls don’t actually serve listeners

Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood...

How to Start a Corporate Podcast: Technical Requirements

How to Start a Corporate Podcast: Technical Requirements

In part 1 of this series we covered the content considerations of a corporate podcast – go back and check out that post before you read this one. Now that you have an idea for a show, the ideal format, and the right host, it’s time to start thinking of the technical...

How to Start a Corporate Podcast: Planning Your Content

How to Start a Corporate Podcast: Planning Your Content

Podcasting continues to mature by leaps and bounds each year. Lots of people point to “Serial” as the tipping point for mainstream interest in podcasting, but that show first launched way back in 2014; practically a century ago if you’ve been following the many twists...

[Podcast] The Problem with Podcast Discovery

[Podcast] The Problem with Podcast Discovery

 On this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are...

[Podcast] Every Minute Counts

[Podcast] Every Minute Counts

 Blogging is a crowded world, and it's getting harder than ever to drive organic traffic from social and search to a website. So it's no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to reach consistent...