From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

#FridayFive: PR and Digital News Roundup [September 16 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: how social media transformed a teacher's career, why hashtags should no longer be an afterthought in your social media campaign, pitching tips for tech execs, the driverless car trend coming to Boston and 10 facts about the changing digital news landscape.

#FridayFive: PR and Digital News Roundup [July 29 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, digital, and social news, specifically: what matters in PR writing, the five C's of social networking marketing, worthwhile ways to spend those idle summer hours, journalists pitching pet peeves and the differences between solo and in-house PR.

The Power of Use Cases in #PR Pitching

By |Sep 21 2015|Categories: PR|Tags: , , |

With use cases, journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch.

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

Last week, Wall Street Journal writers shared pitching tips with tech PR pros in San Francisco.

Pub Club Recap: 6 PR Pitching Tips from WBUR

By |Mar 9 2015|Categories: PR|Tags: , |

The Publicity Club of New England hosted an exclusive event late last month to give its members a behind-the-scenes look […]

Video Blog Post: Sarah K on Crafting Effective PR Pitches

By |Feb 23 2015|Categories: Video|Tags: , , |

In this week’s video blog post, Account Manager Sarah King shares her best practices for crafting pointed PR pitches that capture a […]

5 Tips to Help PR Pros Make Their 2015 Prediction Pitches Stand Out

By |Dec 8 2014|Categories: PR|Tags: , |

PR pros typically try to help clients build stories around major events – the Super Bowl, the back to school […]

Journalists Want Breaking News – Can Your Press Release Deliver?

By |Oct 2 2014|Categories: PR|Tags: , , |

In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know […]

4 Pitching Tips from Reporters to PR Pros

By |Sep 11 2014|Categories: PR|Tags: , , |

Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The […]