media
Podcast paywalls don’t actually serve listeners

Podcast paywalls don’t actually serve listeners

Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood...

Insert fact-based, no-spin headline here

Insert fact-based, no-spin headline here

Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and I’ll stop. A headline will have caught my attention, and sometimes I’ll even...

[Podcast] Backed Facts vs Fake News

[Podcast] Backed Facts vs Fake News

 We're living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news. It's bad for...

[Podcast] The Slipperierest Slope

[Podcast] The Slipperierest Slope

 Most tech businesses abide by that old rule of thumb: never discuss politics and religion in polite company. However, this year we've seen many prominent individuals and companies thrust into the political spotlight, whether they wanted to be there or not. How have...

Media Firsts in the 2016 Presidential Election

Media Firsts in the 2016 Presidential Election

The 2016 presidential election has been chock full of firsts, with Hillary Clinton as the first woman, and Donald Trump as the first non-politician or military figure, ever to each be nominated by their respective political parties. It’s also a matchup between the...

[Podcast] The Slipperierest Slope

[Podcast] You Have to Pick a Hill

 Gawker.com is gone. Some people are upset, some people are dancing on its grave. Is there a right or a wrong perspective on Gawker's demise? Was its fate deserved because of its controversial and confrontational editorial style, or was Peter Thiel's cash-fueled...

Hold that Hot Take – Brexit Lessons for PR teams

Hold that Hot Take – Brexit Lessons for PR teams

It’s been three weeks since international news cycles were shattered by the UK’s decision to leave the European Union. Arguably one of the biggest geopolitical events of the decade so far, ‘Brexit’ brought days of wall-to-wall coverage across mainstream media outlets...

The Roundup: PR News for the Week of December 28

The Roundup: PR News for the Week of December 28

4 B2B Marketing Trends to Watch for in 2016 Business 2 Community– December 22, 2015 What technologies and approaches will define marketing budgets and go-to strategies in the coming year? How to Keep the PR-Media Relationship Fresh PR News– December 21, 2015 If you...

The Roundup: PR News for the Week of June 22

The Roundup: PR News for the Week of June 22

What PR Pros Should Know About Today's Newsroom PR Daily - June 16, 2015 As a public relations professional, you interact with journalists every single day. Isn't it important to understand their environment and where they write your stories? This article points out...