media training
The Importance of a Good Spokesperson

The Importance of a Good Spokesperson

We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands...

5 Tips for CEOs on How to Survive a PR Crisis

5 Tips for CEOs on How to Survive a PR Crisis

Whenever a corporate crisis arises, it’s important to remember that brands and businesses usually aren’t broken by the crisis itself, but by how it’s handled. And, when the music stops, CEOs are the ones left answering questions about how their organizations managed...

The Power (and Perils) of ‘No Comment’

The Power (and Perils) of ‘No Comment’

We live in a media landscape fueled by social rumor, speculation and fact-free conclusion. Depending on your relationship to the story going through the meat grinder in today’s news cycle, it’s either a lot of fun to watch or deeply horrifying. (Sometimes both,...

[Video] Media Training is a Must in PR Today

[Video] Media Training is a Must in PR Today

Media training is very often overlooked and undervalued, largely because, from an outsider's perspective, it doesn't look all that hard to be interviewed. In reality, however, there's a lot more to it than just sitting down and answering a few easy questions. Once...

The Roundup: PR News for the Week of October 5

The Roundup: PR News for the Week of October 5

  How to Get Executives to Submit to Media Training...and Maybe Enjoy It PR News - September 29, 2015 Do you work with a client that is hesitant to embrace media training? This article offers reasons why media training is important and helpful ways to execute the...