media relations
Media Relations Through the Eyes of a Reporter

Media Relations Through the Eyes of a Reporter

Ever wonder what the reporter on the other side of your pitch is thinking? How long do they want you to wait to follow-up? Did you make it clear you studied their background – or is the funny tidbit you got from an old social post a bit too stalker-esque? Luckily, I...

5 Steps to Crafting the Perfect Pitch

5 Steps to Crafting the Perfect Pitch

Strong, trusted relationships are quintessential to successful public relations. When it comes to getting reporters in your corner, your first connection will probably happen over a quick email pitch, among dozens of other notes attempting to pique their interest. How...

How to Avoid 5 Common Healthcare PR Mistakes

How to Avoid 5 Common Healthcare PR Mistakes

Mistakes happen. They’re a part of life. But healthcare PR mistakes can mean your story doesn't get covered. When you have healthcare clients, it’s critical to accurately relay their message to the public. I’ve spent a fair portion of my professional career as a...

Client Event Strategies, Part 1: Media Management

Client Event Strategies, Part 1: Media Management

Event support is a major part of so many of our client strategies. While this often revolves around working with clients at third-party events they might attend – think CES or Mobile World Congress – we also get many opportunities to support clients at their own...

[Video] PR is More Than Just Media Relations

[Video] PR is More Than Just Media Relations

Media hits, especially big ones like the front page of The New York Times or a feature interview on Good Morning America, are like the Holy Grail of PR to many brands. As great as they are, though, media hits are just single tactic in pursuit of a much larger business...

Client Messaging 101: Inside the ‘War Room’

Client Messaging 101: Inside the ‘War Room’

One of my favorite things about PR is messaging – specifically, the messaging session. It’s the culmination of a much longer process; at March, we identify when is an appropriate time (and why) for a client to undergo a messaging revamp and pull together the essential...

[Video] Five Steps for Rapid Response Pitching

[Video] Five Steps for Rapid Response Pitching

In public relations, it’s important to know how you’re going to hit the ground running before a major story or announcement breaks. Time is critical when it comes to the news cycle and with a rapid response pitching strategy in place, your client will prepared to...

An Olympic Opportunity for Tech PR Professionals

An Olympic Opportunity for Tech PR Professionals

Known to many as the world’s most prominent sporting competition, The Olympic Games, which originated in ancient Greece as many as 3,000 years ago, will officially kick off this Friday. This year’s Games are being held in Rio de Janeiro, Brazil, a location choice that...

Client Messaging 101: The Whys and Whens

Client Messaging 101: The Whys and Whens

Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had more immediate,...