Media Pitching
Media Relations Through the Eyes of a Reporter

Media Relations Through the Eyes of a Reporter

Ever wonder what the reporter on the other side of your pitch is thinking? How long do they want you to wait to follow-up? Did you make it clear you studied their background – or is the funny tidbit you got from an old social post a bit too stalker-esque? Luckily, I...

5 Steps to Crafting the Perfect Pitch

5 Steps to Crafting the Perfect Pitch

Strong, trusted relationships are quintessential to successful public relations. When it comes to getting reporters in your corner, your first connection will probably happen over a quick email pitch, among dozens of other notes attempting to pique their interest. How...

How to Avoid 5 Common Healthcare PR Mistakes

How to Avoid 5 Common Healthcare PR Mistakes

Mistakes happen. They’re a part of life. But healthcare PR mistakes can mean your story doesn't get covered. When you have healthcare clients, it’s critical to accurately relay their message to the public. I’ve spent a fair portion of my professional career as a...

3 Tips for Successful Healthcare PR Pitching

3 Tips for Successful Healthcare PR Pitching

Every industry is filled with its own nuances and quirks, and good PR people are quick to learn the ins and outs to ensure they find the right client coverage. Healthcare is no exception, and can even be one of the more difficult industries in which to pitch. How can...

[Podcast] Make It Something I Can Understand

[Podcast] Make It Something I Can Understand

 Local TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best...

Think Before You @ – Best Practices for Social PR

Think Before You @ – Best Practices for Social PR

No matter how you look at it, you can’t deny that in many respects social is the new norm. Consider the fact that most businesses have made social media a major focus for their broader marketing efforts. In fact, 91 percent of retail brands use at least two social...