marketing
Maintaining Agency Life & Business in These Strange Times

Maintaining Agency Life & Business in These Strange Times

With many schools closed, sports seasons suspended and the likes of restaurants, bars, movie theaters, gyms and all non-essential shops hovering between restricted and closed, we’ve all found ourselves very suddenly thrust into a new paradigm – a new way of working,...

[Podcast] Living the Brand

[Podcast] Living the Brand

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process...

Rethinking Lead Gen in a GDPR World

Rethinking Lead Gen in a GDPR World

May 25 is when it all changes. If that date isn’t circled on your calendar a little over two weeks from now, it should be, because that’s when the European Union’s General Data Protection Regulation (GDPR) will kick into effect. As my colleague Alex Jafarzadeh...

[Podcast] Inbound 2017: The After School Special

[Podcast] Inbound 2017: The After School Special

 Inbound 2017, the annual marketing conference here in Boston, has officially wrapped up. March sent several team members to the show, including Content Manager Andrew Grzywacz, who wrote a blog post (http://bit.ly/2xLoEN0) summarizing his top content takeaways...