marketing

Rethinking Lead Gen in a GDPR World

With the GDPR deadline a little over two weeks away, marketers must not only ensure that all of their systems used internally to capture and handle customer and lead data are compliant, they also need to worry about third-party providers.

Marketing to Women – Still Trial and (Big) Error for Many Brands

By |Apr 17 2018|Categories: PR|Tags: , , , , |

Last month was women’s history month – a time to learn about the great accomplishments and contributions women have made to our nation, and to celebrate how far we’ve come. Yet, it often feels like we still have so far to go – especially in the way brands market to “the fairer sex.”

[Podcast] Inbound 2017: The After School Special

Andrew Grzywacz joins Hacks and Flacks to share thoughts from Inbound 2017, including the science behind how stories stick in the human mind, tips on sourcing content ideas from Reddit, and insight into the future of podcasting.

Marketing Technologies — Martech

Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool

By |Jan 22 2016|Categories: PR, Social Media|Tags: , , |

Many businesses are using Snapchat as a creative way to give followers behind-the-scenes content, a familiar face, and to promote their brand.

The Roundup: PR News for the Week of May 4

The Roundup: PR News for the Week of May 4.

4 Takeaways from BMA Chicago’s Annual Fuel Event

By |Oct 7 2014|Categories: Culture, PR|Tags: , , |

Last week, I had the opportunity to attend BMA (Business Marketing Association) Chicago’s annual event, Fuel. The event was sponsored […]

What Marketing Tactic Works Best for B2B IT Buyers? Transparency.

One of the biggest questions for tech marketers today is how B2B IT buyers research and make purchasing decisions. Print […]

How to Develop a Mobile Web Marketing Presence … and Other PR Tips

Now is the Time to Develop a Mobile Web Marketing Presence
Spin Sucks – August 26, 2013

Mobile devices are becoming increasingly […]

March Joins Publicity Club of New England’s (#PCNE) Board

March Communications is excited to announce that Managing Partner Cheryl Gale has joined the board of the Publicity Club of […]