influencer marketing
Client Spotlight: Making Ladder ‘Instagram-Famous’

Client Spotlight: Making Ladder ‘Instagram-Famous’

It is becoming nearly impossible to scroll through your Instagram feed for even a minute without encountering a sponsored post. Consumers’ desire for transparency and validation from sources they feel they know and can trust has given rise to the age of the digital...

Looking Ahead to March’s Mission for 2019

Looking Ahead to March’s Mission for 2019

Yesterday Martin and Cheryl explored the major trends that swept across PR in 2018, as well as their March highlights of the year. Today, they look ahead to what’s on tap for 2019. Based on March’s trajectory, what are you most looking forward to about 2019? Martin: A...

[Podcast] The Art and Science of Influencer Marketing

[Podcast] The Art and Science of Influencer Marketing

 The concept of influencer marketing is nothing new, but it's been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different...