healthcare
Creating Space in Healthcare’s Crowded Marketplace

Creating Space in Healthcare’s Crowded Marketplace

Newsweek wants to know if you trust Jeff Bezos with your life. His Amazon, the once online bookstore, announced they’re moving into the healthcare space with an app that makes the industry more “shoppable.” And making us all wonder how we moved from hunting for...

Real Talk: Innovation and Digital Health

Real Talk: Innovation and Digital Health

​Recent surveys show that healthcare leaders are increasingly prioritizing improved patient outcomes over cost-cutting measures, which gives a glimpse of how important the patient experience is already and will continue to become. Healthcare is more innovative today...

HIMSS 2019: Healthcare Meets Technology Innovation

HIMSS 2019: Healthcare Meets Technology Innovation

Yesterday, March Content Manager Lizzy Snell, a former healthcare IT journalist, shared what it takes to stand out to a reporter in a crowded conference like HIMSS. Today, we’re looking ahead to what trends we expect to see at HIMSS 2019. The dust has hardly settled...

Looking Ahead to March’s Mission for 2019

Looking Ahead to March’s Mission for 2019

Yesterday Martin and Cheryl explored the major trends that swept across PR in 2018, as well as their March highlights of the year. Today, they look ahead to what’s on tap for 2019. Based on March’s trajectory, what are you most looking forward to about 2019? Martin: A...

How to Avoid 5 Common Healthcare PR Mistakes

How to Avoid 5 Common Healthcare PR Mistakes

Mistakes happen. They’re a part of life. But healthcare PR mistakes can mean your story doesn't get covered. When you have healthcare clients, it’s critical to accurately relay their message to the public. I’ve spent a fair portion of my professional career as a...