Hacks and Flacks
[Podcast] The Problem with Podcast Discovery

[Podcast] The Problem with Podcast Discovery

 On this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are...

[Podcast] Living the Brand

[Podcast] Living the Brand

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process...

[Podcast] Make It Something I Can Understand

[Podcast] Make It Something I Can Understand

 Local TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best...

[Podcast] Play for the Long Term

[Podcast] Play for the Long Term

 In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR's top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her...

[Podcast] Hey Google, Boil My Water

[Podcast] Hey Google, Boil My Water

 CES 2018 is history, and March Senior Account Executive Alex Jafarzadeh has a full report from Las Vegas. He tells us why this year's event was the "voice-controlled CES" and why, of all the major technology players in that space, Google was the biggest winner at...

[Podcast] Inbound 2017: The After School Special

[Podcast] Inbound 2017: The After School Special

 Inbound 2017, the annual marketing conference here in Boston, has officially wrapped up. March sent several team members to the show, including Content Manager Andrew Grzywacz, who wrote a blog post (http://bit.ly/2xLoEN0) summarizing his top content takeaways...

[Podcast] Doing One Thing Really Well

[Podcast] Doing One Thing Really Well

 TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston's tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local...

[Podcast] Do You Know How to Make a Media List?

[Podcast] Do You Know How to Make a Media List?

 Recruitment and hiring are cornerstones of any growing business. Whether you're developing an agency from the ground up or looking to bring fresh talent into an established organization, it's important to find people with the right skills and attitude to push your...

[Podcast] Backed Facts vs Fake News

[Podcast] Backed Facts vs Fake News

 We're living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news. It's bad for...