![[Podcast] International Comms and PR with Pete Hendrick of Octopus Group](https://www.marchcomms.com/wp-content/uploads/2019/12/66_Pete_Hendrick_Podcast-1080x675.jpg)
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning,...
![[Podcast] Lessons in Corporate Event Planning from the Affectiva Summit](https://www.marchcomms.com/wp-content/uploads/2019/11/image-5-1080x675.png)
In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account...
![[Podcast] ‘The Moment of Lift’ and Empowering Women in PR](https://www.marchcomms.com/wp-content/uploads/2019/10/The-Moment-of-Lift-podcast-feature-1080x675.jpg)
A new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowerment. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders -...
![[Podcast] Link building and PR: Applying SEO Strategy to PR Outreach](https://www.marchcomms.com/wp-content/uploads/2019/09/62-Link-building-public-relations-1080x675.jpg)
Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it,...
![[Podcast] ‘Bad Blood’: PR in the age of hype](https://www.marchcomms.com/wp-content/uploads/2019/06/Bad-Blood.jpg)
The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested. But on this episode, March's...
![[Podcast] The Wellness Tech Movement: What PR and Marketing Pros Need to Know](https://www.marchcomms.com/wp-content/uploads/2019/06/wellness-tech-podcast-banner.jpg)
The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we...
![[Podcast] Brews and Blogs at Bone Up Brewing Company](https://www.marchcomms.com/wp-content/uploads/2019/05/Bone-Up-Podcast-Header-1.jpg)
The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...
![[Podcast] Chris Penn on Data Science for Marketing and Public Relations](https://www.marchcomms.com/wp-content/uploads/2019/04/data-science-for-marketing-and-PR-podcast.jpg)
Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and...
![[Podcast] ‘Conversational Marketing’ and Treating People Like People](https://www.marchcomms.com/wp-content/uploads/2019/03/Overbooked-Conversational-Marketing-blog-header.jpg)
March's Kelly O'Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift's David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the lessons that PR...
![[Podcast] Creative Stories, Told Creatively](https://www.marchcomms.com/wp-content/uploads/2018/12/diana-marszalek-1.jpg)
When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of...
![[Podcast] The Problem with Podcast Discovery](https://www.marchcomms.com/wp-content/uploads/2018/11/podcast-discovery-1.jpg)
On this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are...
![[Podcast] Living the Brand](https://www.marchcomms.com/wp-content/uploads/2018/10/living-the-brand-1.jpg)
On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process...
