Hacks and Flacks
[Podcast] ‘Bad Blood’: PR in the age of hype

[Podcast] ‘Bad Blood’: PR in the age of hype

The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested. But on this episode, March's...

[Podcast] Brews and Blogs at Bone Up Brewing Company

[Podcast] Brews and Blogs at Bone Up Brewing Company

 The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...

[Podcast] Creative Stories, Told Creatively

[Podcast] Creative Stories, Told Creatively

 When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of...