Hacks and Flacks
[Podcast] ‘Bad Blood’: PR in the age of hype

[Podcast] ‘Bad Blood’: PR in the age of hype

The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested. But on this episode, March's...

[Podcast] Brews and Blogs at Bone Up Brewing Company

[Podcast] Brews and Blogs at Bone Up Brewing Company

 The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...

[Podcast] Creative Stories, Told Creatively

[Podcast] Creative Stories, Told Creatively

 When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of...

[Podcast] The Problem with Podcast Discovery

[Podcast] The Problem with Podcast Discovery

 On this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are...

[Podcast] Living the Brand

[Podcast] Living the Brand

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process...