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The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

#FridayFive: PR and Digital News Roundup [July 8 2016]

#FridayFive: PR and Digital News Roundup [July 8 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social media and digital news, specifically: how to maximize your digital marketing spend, 5 ways to kill it with social media marketing on Facebook, Snapchat's new Memories feature, how PR...

[Podcast] You Tell Me, Mr. Newsman

[Podcast] You Tell Me, Mr. Newsman

Pew Research Center's "State of the News Media 2015" is a must-read for anyone who follows the U.S. media. This year, the report provided a broad look at the media landscape, while also identifying winners and losers, based on audience size and revenue. Not...