customer data
How To Build A Consumer Universe

How To Build A Consumer Universe

We’re all consumers of something, whether it’s your daily morning cereal, Netflix subscription or a fitness app. Somewhere out there, there’s a marketing team thinking about you, the questions you need answered and problems that need solving. How do they gain so much...

Rethinking Lead Gen in a GDPR World

Rethinking Lead Gen in a GDPR World

May 25 is when it all changes. If that date isn’t circled on your calendar a little over two weeks from now, it should be, because that’s when the European Union’s General Data Protection Regulation (GDPR) will kick into effect. As my colleague Alex Jafarzadeh...