content
Content Marketing 101: Crafting Your Strategy

Content Marketing 101: Crafting Your Strategy

Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...

How to Record a Remote Podcast Interview

How to Record a Remote Podcast Interview

Any time a client asks us about starting a corporate podcast, there’s one consideration that always pops up: remote recordings. As nice as it would be to have every guest interview occur in person, we know that’s not always practical, especially if you want to...

How to Start a Corporate Podcast: Technical Requirements

How to Start a Corporate Podcast: Technical Requirements

In part 1 of this series we covered the content considerations of a corporate podcast – go back and check out that post before you read this one. Now that you have an idea for a show, the ideal format, and the right host, it’s time to start thinking of the technical...

How to Start a Corporate Podcast: Planning Your Content

How to Start a Corporate Podcast: Planning Your Content

Podcasting continues to mature by leaps and bounds each year. Lots of people point to “Serial” as the tipping point for mainstream interest in podcasting, but that show first launched way back in 2014; practically a century ago if you’ve been following the many twists...

Media Firsts in the 2016 Presidential Election

Media Firsts in the 2016 Presidential Election

The 2016 presidential election has been chock full of firsts, with Hillary Clinton as the first woman, and Donald Trump as the first non-politician or military figure, ever to each be nominated by their respective political parties. It’s also a matchup between the...

The Roundup: PR News for the Week of December 21

The Roundup: PR News for the Week of December 21

7 PR Trends You Need to Know in 2016 Forbes – December 13, 2015 Just as communication evolves and the needs and preferences of our audience shifts, so should our practice of public relations. This article touches upon seven major digital PR trends to watch for in...

The Roundup: PR News for the Week of December 14

The Roundup: PR News for the Week of December 14

How 5 Minutes a Day Can Revitalize Your Writing PR Daily– December 8, 2015 Writing for just five minutes a day can help you hone your writing skills. If you have any hesitation with writing, check out this post on how a few minutes a day can help you become a more...

The Roundup: PR News for the Week of November 16

The Roundup: PR News for the Week of November 16

Why You Should Critique Your Own Story PR Daily - November 10, 2015 Who should be your story's biggest, most-constant critic? You. This article lists some great questions you can ask yourself about your content. The Art of Phone Pitching PR Newser - November 10, 2015...

The Roundup: PR News for the Week of August 17

The Roundup: PR News for the Week of August 17

  Emerging Tech PR: Apple Ranked Most Recognizable IoT Brand, with Google Least Recognized Among Consumers Bulldog Reporter - August 10, 2015 According to a recent Internet of Things (IoT) survey, 48% of consumers are most familiar with Apple devices, followed by...