Content Strategy
An Olympic Opportunity for Tech PR Professionals

An Olympic Opportunity for Tech PR Professionals

Known to many as the world’s most prominent sporting competition, The Olympic Games, which originated in ancient Greece as many as 3,000 years ago, will officially kick off this Friday. This year’s Games are being held in Rio de Janeiro, Brazil, a location choice that...

The Value of Long-Form Content in a Short-Form World

The Value of Long-Form Content in a Short-Form World

Does anyone really need long-form content? Well, yes (this would be a pretty short post otherwise). But, when someone asks why they need long-form content, it’s good to dig into the question behind the question – in other words, why are they asking? Is it because they...

How the 5 Senses Inform Effective PR Strategies

How the 5 Senses Inform Effective PR Strategies

I love communication in all its forms, perhaps to a fault. I can’t watch a movie or TV show, listen to a song or read an article without running through a series of questions in my head about the purpose, design and strategy behind the content. What was the director...