content marketing
[Podcast] Brews and Blogs at Bone Up Brewing Company

[Podcast] Brews and Blogs at Bone Up Brewing Company

 The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...

[Podcast] Creative Stories, Told Creatively

[Podcast] Creative Stories, Told Creatively

 When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of...

How to Start a Corporate Podcast: Technical Requirements

How to Start a Corporate Podcast: Technical Requirements

In part 1 of this series we covered the content considerations of a corporate podcast – go back and check out that post before you read this one. Now that you have an idea for a show, the ideal format, and the right host, it’s time to start thinking of the technical...

How to Start a Corporate Podcast: Planning Your Content

How to Start a Corporate Podcast: Planning Your Content

Podcasting continues to mature by leaps and bounds each year. Lots of people point to “Serial” as the tipping point for mainstream interest in podcasting, but that show first launched way back in 2014; practically a century ago if you’ve been following the many twists...

[Podcast] I’m Just Asking the Question

[Podcast] I’m Just Asking the Question

 If some content is good, more is better, right? Marketers know that's not always the case, especially in today's content marketing environment, where the sheer volume of content available for buyers to read can be overwhelming. When there's too much content out...

[Video] Ghostwriting Tips for PR and Marketing

[Video] Ghostwriting Tips for PR and Marketing

If you're a marketing writer, then you're probably a ghostwriter too. Most, if not all content marketers have been asked to assume the (writing) identity of their boss, their boss's boss, or someone else in the organization. To do a good job, you have to satisfy...

[Video] Content Marketing as a Recruitment Tool

[Video] Content Marketing as a Recruitment Tool

Content marketing is typically seen as just that - a marketing tool, one you can use to develop awareness of your business, earn leads and build business. But you should also be writing and creating content for other audiences, like potential employees. In this video,...

[Video] What You Need to Know About Copy Editing

[Video] What You Need to Know About Copy Editing

The writer/editor relationship can be tricky - some pairs mix like oil and water, while others know how to work with each other to create the best piece of writing. It's no different in content marketing or public relations than it is in traditional professional...

[Video] Stop Writing Clickbait Headlines

[Video] Stop Writing Clickbait Headlines

We've all seen them, and we all hate them. Clickbait headlines are misleading, manipulative and just plain annoying. Nobody wants to know your one weird trick for weight loss, spammers. In this video, I express my disdain for clickbait headlines, why they're bad news...