content marketing

Jargon, Buzzwords & Acronyms: When Industry Shorthand Helps and Hurts

Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, […]

[Podcast] I’m Just Asking the Question

In the final Hacks and Flacks of 2016, we talk with Joe Flynn, Managing Editor at Sales Engine Media, about the current state of SEO, social media and B2B content marketing.

[Video] Ghostwriting Tips for PR and Marketing

To ghostwrite well, you have to satisfy regular editorial demands while making sure the piece fits the tone and voice of your author. These ghostwriting tips can set you on your way.

Yes, Virginia, Seasonal Content DOES Work for B2B!

For many, “seasonal” content brings to mind blogs drenched in B2C-centric allusions to Christmas carols and Black Friday flash sales. […]

[Video] Content Marketing as a Recruitment Tool

In this video, March Content Strategist Manny Veiga describes the benefits of content marketing for recruitment.

[Video] What You Need to Know About Copy Editing

In this video, Content Strategist Manny Veiga shares a few tips to consider when you find yourself copy editing in a content marketing or public relations environment.

[Video] Stop Writing Clickbait Headlines

Content Strategist Manny Veiga tackles clickbait headlines, why they're bad news and how to write compelling and honest headlines in today's video.

[Video] Image Sources for Online Content

By |Aug 30 2016|Categories: Content Marketing, Video|Tags: |

Images are a great way to spruce up your blogs and website content, but copyright can be tricky to navigate. In this video, Content Strategist Manny Veiga shares some common image resources - including a few free ones - that will help you out.

[Video] The Truth About Viral Video Content

In today's video, March's Brendan Reilly talks about why the focus of your video content should be on quality, not virality.

[Video] Stop Using Buzzwords in Your Content Marketing Writing

Buzzwords can confuse, annoy or disengage your readers. Content Strategist Manny Veiga shares a few tips to help you eliminate these words from your writing.