content creation
PR Lingo to Retire in 2020

PR Lingo to Retire in 2020

We’ve all experienced our fair share of “synergy” and been told to “think outside the box.” Corporate jargon is nothing new, and it’s definitely not always easy to avoid overused words in PR and marketing. That’s why it’s key to stay original, especially in helping...

5 Tips for Conducting a Successful Interview

5 Tips for Conducting a Successful Interview

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...

What is Plagiarism and How Can You Avoid It?

What is Plagiarism and How Can You Avoid It?

As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...

The Fall of Likes on Instagram

The Fall of Likes on Instagram

Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...

3 Content Takeaways from Inbound 2017

3 Content Takeaways from Inbound 2017

And, that’s a wrap on Inbound 2017. This year was the first time I had gone to Inbound, and as someone who went in not knowing a whole lot about it other than “marketing software conference” and “high-profile speakers” I was really impressed by the breadth of sessions...