Has the Wellness Wearables Bubble Popped?
Wearables fatigue is well-documented and growing. Yet, there is a consistent group of people who are tracking fanatics. What are wearable tech brands to do?
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[Podcast] Know Your Customer
How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.