A couple months ago I wrote a post about the new technologies that are making our daily lives more wonderful, wholesome, and well… well. We’ve always viewed technology as something that makes our lives easier, even more efficient, but now we see it as having the...
We’re all consumers of something, whether it’s your daily morning cereal, Netflix subscription or a fitness app. Somewhere out there, there’s a marketing team thinking about you, the questions you need answered and problems that need solving. How do they gain so much...
Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...
Food innovation and technology in farming, agriculture, and even the supply chain is shaping our lives every day. From “impossible meats” to “learning gardens,” foodtech today is working endlessly to solve or at least positively contribute to some of the largest...
![[Podcast] The Wellness Tech Movement: What PR and Marketing Pros Need to Know](https://www.marchcomms.com/wp-content/uploads/2019/06/wellness-tech-podcast-banner.jpg)
The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we...
Ask anyone who knows me — personally or professionally — and they will tell you I am a notorious paper ripper. You fully realize how much I love you when you receive an actual magazine or newspaper clipping* from me...not a mere digital link. (*For our blog audience...
Have you ever bought a Fitbit, Garmin vívofit or any other kind of tracking device? More importantly: Do you actually use it? If you got caught up in the wearables craze, only to lose interest and set aside your device after a few months, you’re not alone. This...
![[Podcast] Know Your Customer](https://www.marchcomms.com/wp-content/uploads/2017/02/march-consumer-group-podcast.jpg)
Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not. So, how should brands re-think marketing and PR to grab the interest and attention of the right buyers,...
