consumer tech PR
How To Build A Consumer Universe

How To Build A Consumer Universe

We’re all consumers of something, whether it’s your daily morning cereal, Netflix subscription or a fitness app. Somewhere out there, there’s a marketing team thinking about you, the questions you need answered and problems that need solving. How do they gain so much...

Content Marketing 101: Crafting Your Strategy

Content Marketing 101: Crafting Your Strategy

Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...

What’s New in Food Innovation and Technology?

What’s New in Food Innovation and Technology?

Food innovation and technology in farming, agriculture, and even the supply chain is shaping our lives every day. From “impossible meats” to “learning gardens,” foodtech today is working endlessly to solve or at least positively contribute to some of the largest...

The Printed Word: An Ode to Magazines

Ask anyone who knows me — personally or professionally — and they will tell you I am a notorious paper ripper. You fully realize how much I love you when you receive an actual magazine or newspaper clipping* from me...not a mere digital link. (*For our blog audience...

Has the Wellness Wearables Bubble Popped?

Has the Wellness Wearables Bubble Popped?

Have you ever bought a Fitbit, Garmin vívofit or any other kind of tracking device? More importantly: Do you actually use it? If you got caught up in the wearables craze, only to lose interest and set aside your device after a few months, you’re not alone. This...

[Podcast] Know Your Customer

[Podcast] Know Your Customer

 Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not. So, how should brands re-think marketing and PR to grab the interest and attention of the right buyers,...