communications strategy
3 Pillars to Innovative Brand Storytelling

3 Pillars to Innovative Brand Storytelling

Action is at the center of communications strategy. Whether you’re looking for a customer to buy a product, or a journalist to cover a story, or an investor to take interest in a company, you want someone to take an action that delivers value for all parties involved....

In Mobile, Some Brands Are Their Own Worst Enemy

In Mobile, Some Brands Are Their Own Worst Enemy

Sometimes, to succeed, you need to learn how to get out of your own way. That's certainly the case for Starbucks and Panera Bread, according to March EVP Jodi Petrie. In her new LinkedIn Pulse piece, Jodi explains how the two brands are sabotaging the success of their...