Boston Tech PR
#ESCconf: Embedded Systems will Power Futuristic Tech

#ESCconf: Embedded Systems will Power Futuristic Tech

Did you know that the Boston area is America’s second-largest embedded systems market, behind Silicon Valley? Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest industry...

How Will the IoT Era Affect PR?

How Will the IoT Era Affect PR?

The Internet of Things (IoT) is coming fast. At Mobile World Congress, IoT was the top-mentioned technology, beating out much buzzed-about tech like 5G, AI and VR. By separate accounts, the number of connected devices is expected to reach 20.8 billion to 50 billion by...

#MWC17: IoT on the Rise

#MWC17: IoT on the Rise

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out. With 108,000 attendees and more than 2,300 exhibitors, MWC is the world’s largest gathering for the mobile industry. In addition to...

Crisis Comms: The Rise of Fake News

Crisis Comms: The Rise of Fake News

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. From pizzagate to Pope Francis’ supposed endorsement of Donald Trump, many unsuspecting institutions and people were targeted by fake news...

#NRF17: Adapting to a Changing Retail Landscape

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in New York City. With over 500 exhibitors and 35,000 attendees, NRF’s Big Show is the biggest retail trade show of the year. Both on...

#CES2017: Top Trends, Tweets and Tips

#CES2017: Top Trends, Tweets and Tips

March is at CES 2017! We’re kicking off the New Year by sending our very own Alex Jafarzadeh, Courtney Allen, Erica Frank and James Gerber to the Las Vegas show floor, both supporting our clients’ convention presence and also checking out what’s on the cutting edge of...