Boston PR
Stepping Up for Tech Gives Back

Stepping Up for Tech Gives Back

Last week Marchers put our to-do lists aside to “Step Up” (per our Core Values) to join Tech Gives Back 2019 here in Boston. Tech Gives Back is the largest industry service event in the country and we were stoked to be part of it!...

5 Steps to Crafting the Perfect Pitch

5 Steps to Crafting the Perfect Pitch

Strong, trusted relationships are quintessential to successful public relations. When it comes to getting reporters in your corner, your first connection will probably happen over a quick email pitch, among dozens of other notes attempting to pique their interest. How...

[Podcast] On the MIC with Drift, Lola.com and Notarize

[Podcast] On the MIC with Drift, Lola.com and Notarize

True to our credo - "Innovation Inside Out" - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three Boston marketing...

[Video] What We’re Thankful for at March

[Video] What We’re Thankful for at March

As much as any other Thanksgiving tradition – the Macy’s Thanksgiving Day Parade, the calm before the Black Friday storm and more food than anyone could handle in a single evening – sharing what you’re thankful for with friends and family is just part of what the...

5 Ways to Land Your Dream PR Job with LinkedIn

5 Ways to Land Your Dream PR Job with LinkedIn

Finding a job is often more about who you know than what you know. In a field as competitive as PR, it’s essential to make networking connections if you want to stand out from the crowd. Here are five ways you can use LinkedIn to help you land that coveted PR...

A Prediction for Brand Journalism’s Continued Evolution

A Prediction for Brand Journalism’s Continued Evolution

As the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to...

Back in the Lab with BU’s PR Students

Back in the Lab with BU’s PR Students

This year, March has played an active role with Boston University’s student-run public relations agency, PRLab. For those not familiar with the organization, PRLab works with some big, local names, such as Ben & Jerry’s, the Boston Athletic Association and Boston...