B2B marketing
Content Marketing 101: Crafting Your Strategy

Content Marketing 101: Crafting Your Strategy

Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...

[Podcast] I’m Just Asking the Question

[Podcast] I’m Just Asking the Question

 If some content is good, more is better, right? Marketers know that's not always the case, especially in today's content marketing environment, where the sheer volume of content available for buyers to read can be overwhelming. When there's too much content out...

The Roundup: PR News for the Week of December 28

The Roundup: PR News for the Week of December 28

4 B2B Marketing Trends to Watch for in 2016 Business 2 Community– December 22, 2015 What technologies and approaches will define marketing budgets and go-to strategies in the coming year? How to Keep the PR-Media Relationship Fresh PR News– December 21, 2015 If you...

The Roundup: PR News for the Week of December 21

The Roundup: PR News for the Week of December 21

7 PR Trends You Need to Know in 2016 Forbes – December 13, 2015 Just as communication evolves and the needs and preferences of our audience shifts, so should our practice of public relations. This article touches upon seven major digital PR trends to watch for in...

Magical Remarketing and B2B Storytelling at ClickZ Live

Magical Remarketing and B2B Storytelling at ClickZ Live

This week, I had the opportunity to attend ClickZ Live Chicago, a conference that focuses on all things digital marketing. March’s client, 3Q Digital, a digital marketing agency, sent Joe Kerschbaum, the team’s Midwest Account Director, to speak about “magically”...

The Roundup: PR News for the Week of June 22

The Roundup: PR News for the Week of June 22

What PR Pros Should Know About Today's Newsroom PR Daily - June 16, 2015 As a public relations professional, you interact with journalists every single day. Isn't it important to understand their environment and where they write your stories? This article points out...