artificial intelligence
Women Leaders Shine at Affectiva Summit

Women Leaders Shine at Affectiva Summit

It’s no secret that an unequal number of women in leadership roles remains a huge topic of discussion – and it should. I’ve been reflecting on the PR industry paradox: despite the fact that women make up between 60 to 80 percent of the PR workforce, only 20 percent of...

Watch: Standing Out in the AI Crowd

Watch: Standing Out in the AI Crowd

https://www.youtube.com/watch?v=iXQhVG06KjI AI – as both an IT tool and a buzzword for generating hype – has permeated every industry. With so many companies touting how they’re using AI, how do the real innovators stand out? Top tier media recognition is a start! Our...

Going All-in on AI

Going All-in on AI

Artificial intelligence has taken the tech industry by storm and everyone wants in. In the words of Jeremy Achin, CEO of Boston-based enterprise AI unicorn DataRobot, “Everyone knows you have to have machine learning in your story or you’re not sexy.” As tech PR pros,...

Chaos Takes Control…with Artificial Intelligence

Chaos Takes Control…with Artificial Intelligence

If you haven’t caught up on season one of HBO’s Westworld, it’s time to hunker down with a bowl of popcorn big enough for your binge-watching session and prepare yourself for a mental rollercoaster ride. Season two of this sci-fi/western thriller all about artificial...

The Age of Assistance

The Age of Assistance

I recently finished arranging a trip abroad that was pretty complicated to coordinate - 4 people, 2 countries, 3 regions, 4 flights, 2 ferries, 5 hotels, a villa and a car.  I can’t wait to go of course, but that level of planning and hype is not without its stresses....

3 Ways AI Will Help PR in 2018

3 Ways AI Will Help PR in 2018

It’s that time of year again when PR pros are making predictions for the New Year and revisiting the death of the press release, the need for more creative media relations as newsrooms continue to thin out, why paid practices are a must have, the rise of influencer...