artificial intelligence
Overbooked: Let’s Get Emot(AI)onal

Overbooked: Let’s Get Emot(AI)onal

In this time of social distancing and staying-at-home, one way we at March are keeping busy is by diving into our latest book club book. This quarter our Overbooked pick is one that is near and dear to many members of our team, Girl Decoded: A Scientist's Quest To...

Women Leaders Shine at Affectiva Summit

Women Leaders Shine at Affectiva Summit

It’s no secret that an unequal number of women in leadership roles remains a huge topic of discussion – and it should. I’ve been reflecting on the PR industry paradox: despite the fact that women make up between 60 to 80 percent of the PR workforce, only 20 percent of...

Watch: Standing Out in the AI Crowd

Watch: Standing Out in the AI Crowd

https://www.youtube.com/watch?v=iXQhVG06KjI AI – as both an IT tool and a buzzword for generating hype – has permeated every industry. With so many companies touting how they’re using AI, how do the real innovators stand out? Top tier media recognition is a start! Our...

Going All-in on AI

Going All-in on AI

Artificial intelligence has taken the tech industry by storm and everyone wants in. In the words of Jeremy Achin, CEO of Boston-based enterprise AI unicorn DataRobot, “Everyone knows you have to have machine learning in your story or you’re not sexy.” As tech PR pros,...