Many of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow – especially for those who don’t have easy access to affordable food or knowledge.
Sandy Purewal, a former PR professional turned well tech entrepreneur, is the founder of Superfied. His goal is to make everyone self-sufficient in their everyday wellbeing by changing the way they think about food – what they eat, how they eat, when they eat – and why it matters.
We talk to Sandy about whole-body health, about the rise in well tech and the trends that define that market, including some of the consumer trends identified in March’s Year of Smart Living report. And we ask Sandy what marketers should know about wellness in a future that’s increasingly being shaped by the ongoing COVID-19 pandemic.