Unforeseen events can pop-up out of left field and completely derail your marketing plans. For communications and marketing teams working within an ever-changing news cycle, this happens every other week.
It’s no secret that Covid-19 was one of these unforeseen, interruptive events, and a monstrous one at that. Many of our clients needed to pause campaigns that had been in the works for months, delay important launches and announcements, or abandon live events. Not to mention, almost all clients had their workflows upended, moving to remote offices, some even rethinking how their products are made.
To help clients keep their communications engine running amidst this crisis, we sprang into action, creating a content campaign to offer guidance for marketers responding to the new landscape. We knew content would be an important asset to companies trying to maintain connections to their customers during this time since it can be produced remotely – whether it’s blogs, infographics, videos, or podcasts.
The campaign itself became a strong example of how quickly our team can coordinate nearly a dozen intertwined multimedia pieces in mere weeks to capitalize on an opportunity to serve our audience. It also illustrated content’s powerful reach, increasing our website’s traffic by 12% compared to the previous month.
Coming together quickly to jump on a timely idea can help any business, and it doesn’t have to be in response to something as huge as a global pandemic. Important industry news and trends that impact your business and customers are the perfect opportunity to pump out a range of thoughtful content.
If you have an idea and are looking for a smart team to get it done fast, look no further. Learn more about our ZOOM Project capabilities, here.